At Fifield, our story begins with a deep connection to both the ocean and the open road since 2015.
Our founder, ED Martin, grew up with an adventurous spirit influenced by the sea, a place where passion and tenacity meet and conquering obstacles.
Ed was inspired by this same passion to design e-bikes that would improve riders' overall cycling experiences while also satisfying their demands.
Every model, from our first designs to the latest, embodies this philosophy : crafted with care, driven by a commitment to perfection, and inspired by the pursuit of excellence.
Seaside Story
The Seaside stands as Fifield's pioneering urban ebike, renowned from its inception for its timeless retro styling and sophisticated color palette.
Through successive generations of electric refinement, we've continuously elevated its design and performance – from strategic battery relocation and precision-tuned motor configurations to thoughtfully refined frames.
Each evolution embodies Fifield's relentless pursuit of progress, making the Seaside a tangible legacy of our engineering journey.
Fifield Vision
To redefine everyday mobility with simplicity, beauty, and purpose.
Our vision is to help people move with greater ease and connection—whether it’s a short daily commute or a weekend escape.
Jetty Story
The Jetty stands as our iconic folding ebike, beloved by riders worldwide.
Through relentless refinement across generations, we've engineered progressive weight reduction – delivering effortless portability and streamlined convenience that meets the exacting demands of cycling enthusiasts.
Fifield Value
Customer First. Quality Always.
We are committed to high-quality materials, thoughtful service, and long-lasting performance.
Evolving Fifield Legacy
We continuously refine our beloved collections — Bonfire , Seaside, Jetty, and Rouge Wave — elevating these classics generation after generation.
Simultaneously, we’ve introduced the Swell and Vortex series, engineered to broaden riding possibilities and empower diverse cycling communities.
At Fifield, innovation thrives, and our journey of redefining ebikes excellence unfolds daily.
Fifield Mission
To bring calm, confidence, and care into every ride.
We believe that riding is more than just traveling from one place to another.
It's about enjoying the journey along the way.
At Fifield, our mission is to create e-bikes that bring a sense of peace to every ride.