Fifield Privacy Notice
Last updated [August 6, 2025]
Fifield Electric Bikes, LLC value your privacy and take the protection of your personal information seriously. We recognize your expectation of privacy and security for all personal data you entrust to us, and we maintain strict standards and procedures designed to prevent misuse of your information. We encourage you to read this Privacy Notice carefully to understand what information we collect and how it is used.
Fifield Electric Bikes, LLC (a limited liability company organized under the laws of Massachusetts with its principal place of business at 72 sharp st, Unit C5A, Hingham, MA and its affiliates are responsible for your information under this Privacy Notice, which forms an agreement between you and Fifield. By accessing or using our U.S. website [www.fifieldebike.com] (the "Site"), you acknowledge that you have read, understood, and do not object to our processing activities. This notice describes how Fifield collects, protects, uses, and discloses information created during your access to the Site, use of Fifield e-bikes and services, and interactions with us via phone, mail, or physical locations (including our showroom at 72 sharp st,Unit C5A, Hingham, MA. It also outlines your rights, which may vary by location.
When interacting with our Site, certain third-party service providers ("Service Providers") engaged by Fifield may collect information about you, your Site interactions, preferences, or settings. You may also need to submit information to Service Providers for services like purchases, financing, employment applications, or contests. This Privacy Notice identifies instances where Service Providers collect, transmit, or store your information; in such cases, their terms and privacy policies apply.
By accessing this Site, registering with Fifield, creating a user profile, or submitting information to us, you consent to this Privacy Notice and our collection and use of information as described. We will provide notices and confirm consent at key collection stages. If you disagree with our policies, certain Site features may be unavailable to you.
This Privacy Notice applies to information collected: when you visit the Site; when you submit information through the Site; when you create or use a profile; during communications (e.g., emails); through Service Providers; and during any use of our services (including test rides at 72 sharp st,Unit C5A, Hingham, MA. We collect personal information either voluntarily provided by you or automatically as detailed below. Fifield does not collect biometrics or sensitive data (e.g., health, race, gender).
If you access the Site, submit inquiries, create accounts, subscribe to services, register for marketing, participate in promotions, or use other services, we may ask for personal information ("Personal Information") such as your name, email, phone number, location, and zip code. We only request information necessary for purposes stated in "How We Use Your Information" and take steps to ensure its accuracy. We collect and process Personal Information only with your consent, for legitimate marketing interests, or as permitted by Massachusetts and federal law. We may supplement your data with information from business partners or third-party sources, treating linked aggregate data as Personal Information.
When you interact with our Site, we automatically receive data including your IP address, cookie information, potential email details, and requested pages. Cookies help us recognize your browser and analyze Site traffic. You may adjust browser settings to limit cookies, but this may impair Site functionality. Ad partners may also use cookies; this notice does not cover their practices. We analyze usage data (e.g., visitor counts) in aggregate form only, never identifying individuals. We may share aggregated insights with partners without revealing your identity. We also collect device information (e.g., type, unique ID, IP address, operating system, approximate location).
Our Site and services are not intended for children under 16. Minors may not provide personal information or use Site features. If we discover collection of data from children under 16 without parental consent, we will delete it. Report such instances to us immediately at info@fifieldebikes.com.
Fifield does not collect payment information directly. All e-bike and product payments are processed through third-party payment processors (e.g., Shopify Inc.), subject to their policies. We use contact information only to resolve order issues. Financing options redirect you to Service Providers' portals; Fifield has no access to financing details like credit scores.
We and our Service Providers may use analytics tools to collect data from your Site use, which may be combined with information you submit. This includes: Log Files (IP address, device/browser data) for statistical analysis, Site optimization, and research; Cookies (1st and 3rd party) to track Site use, enhance relevance, and improve ad performance—manage preferences via browser settings; Web Beacons in emails/Site pages to monitor engagement; and Social Networking data if you link accounts (subject to the platform’s policies).
Offline, we collect information during retail visits at 72 sharp st,Unit C5A, Hingham, MA for purchases, test rides, or inquiries, including contact details, emergency contacts, driver’s license numbers, employer information, payment data, and security footage. Third parties may collect payment/financial information offline to facilitate services.
We use Personal Information for stated collection purposes, internal operations, security, analytics, and direct marketing—such as sending communications, confirming orders, responding to inquiries, conducting surveys, analyzing trends, and informing you of new products/offers. We respect your communication preferences but may contact you regarding active services. Other uses include: presenting Site content; providing requested information/services; enabling interactive features; protecting privacy/enforcing policies; legal compliance; business transfers; and aggregated statistical sharing (non-identifiable).
We do not sell or rent Personal Information except as described. Employees trained in privacy protocols access your data. Service Providers may access information during service delivery under confidentiality agreements. We share Personal Information only: with Service Providers for requested services or partner offers; with Affiliated Businesses for services you seek; with corporate affiliates; for internal analytics (aggregated only); to comply with Massachusetts and federal laws/enforce policies/protect rights; during business transfers; or as anonymized statistical data.
Fifield treats your data confidentially, employing commercial safeguards online/offline. We maintain physical/electronic/procedural security measures compliant with Massachusetts regulations (201 CMR 17.00) and train employees on privacy protocols. However, no internet transmission is 100% secure. We are not liable for third-party circumvention of security settings. You must safeguard passwords and log off after sessions.
This Privacy Notice applies only to Fifield. Third-party sites linked from our Site have independent privacy practices. We encourage reviewing their policies before sharing information. Ad networks may use cookies/technologies for ad measurement/personalization; we do not control their practices.
Control your information by opting out of communications via email to info@fifieldebikes.com—include your name, email, address, and specific opt-out requests. Depending on applicable law, you may object to our data use, request access, correction, or deletion. We retain Personal Information only as necessary for collection purposes or as required by Massachusetts law.
California residents have CCPA rights: We do not sell Personal Information. You may request disclosure of data categories/sources/business purposes/third-party shares over the past 12 months, access specific data pieces (portability), or request deletion. Submit verifiable requests to info@fifieldebikes.com—we respond within 45 days (two requests per 12-month period). Authorized agents must provide written proof of authorization. California residents may also request marketing-sharing disclosures under the "Shine the Light Act."
EU residents may access, correct, update, or delete their data by contacting us. We process EU data to fulfill contracts or pursue legitimate business interests, transferring it outside Europe (e.g., U.S.). Fifield does not respond to Do Not Track signals. Report unauthorized data submissions to us immediately.
Our Site’s Terms of Use, Purchase Terms, and Warranty govern matters outside this Privacy Notice. We may update this notice periodically; changes will be posted here with revised effective dates. For questions about this notice or your Personal Information, contact us at:
Fifield Electric Bikes
72 sharp st,Unit C5A
Hingham, MA [02043]
Email: info@fifieldebikes.com